STAEDTLER and Dynamic Supplies join forces to expand market reach

15 May 2024 

STAEDTLER and Dynamic Supplies join forces to expand market reach

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STAEDTLER (Pacific Pty Ltd) are thrilled to announce our partnership with Dynamic Supplies, a national distributor renowned for its commitment to excellence in supply to the dealer group, retail and newsagency market. This collaboration marks a significant milestone for both companies as they join forces to bring the STAEDTLER range to a broader audience.

With Dynamic Supplies’ extensive network and expertise in award winning distribution service levels, STAEDTLER anticipates a substantial expansion in market presence and accessibility. This strategic alliance will enable STAEDTLER to reach new customers nation-wide while ensuring existing customers continue to receive the outstanding quality and service they've come to expect. The national distribution footprint held by Dynamic will aim to deliver improved service levels to our interstate and regional customer base.

"We are thrilled to embark on this exciting journey with Dynamic Supplies," said Nicholas Lee, Managing Director of STAEDTLER (Pacific) Pty Ltd. "Their reputation for excellence in service levels and their dedication to a ‘best in class’ distribution model align perfectly with our values and objectives. This partnership represents a significant step forward in our mission to make STAEDTLER more accessible to existing customers far and wide, especially in our seasonal peak of Back to School when access to stock in a timely manner is paramount to the success of our customer base. The partnership will also allow STAEDTLER to unlock new customer opportunities that are currently untapped".

Dynamic Supplies shares in the enthusiasm for this collaboration. "Our commitment to providing exceptional service and value to our customers is further bolstered by the addition of global leading brand STAEDTLER. This collaboration represents an exciting new avenue, delivering Staedtler products to both our existing loyal customers and to reach a fresh audience eager to experience the extension of our diversification into innovative new product ranges. We look forward to this expansion inspiring creativity and productivity in every corner; enriching lives with the quality and versatility of Staedtler products” remarked Margaret De Francesco, General Manager, DYNAMIC SUPPLIES Pty Ltd.

This partnership comes at an opportune time as both companies seek to capitalise on emerging trends and consumer preferences in Education and Office Supplies. By leveraging each other's strengths, STAEDTLER and Dynamic Supplies are poised to achieve remarkable success in the months and years ahead.

For more information about STAEDTLER and its products, please visit For media inquiries or further information, please contact: Olivia Munro – Staedtler Head of Sales
Margaret De Francesco – Dynamic Supplies General Manager